For the past decade Natalia Criado has fostered the development of her brands through a creative multitask-driven principle that infuses her many creative endeavour. Born and raised in Colombia, Criado discovers her knack for design at an early age. Becoming an Industrial Designer in Milan, once back home and exposed to several cultures, she found herself inspired by Colombian traditions, colors and state of the art.
Committing by 2007 to a phase of experimentation through the creation of ORTO, which translates orchard from the Italian, a design studio pursuing the concept of sowing ideas and growing them into realities, from an object to a brand: seeds that grow and blossom, an orchard of ideas. With an ever-expanding horizon, Criado set off to design, create and produce not just one but several brands rooted in her interests.
A lifelong devotion for adornment and design reflects in the development of Little Lucia, her first brand, and where through her assorted techniques in metal work she creates unique pieces of jewelry and accessories, an affection that later leaded to Around eyewear her other brand, focused on lens frames in acetate and produced in Italy.
Through these she both achieves her enthusiasm in creating pieces that are highly produced and at the same time versatile: reminiscent, delicate, modern, funky and elegant. Her everyday designs are significant enough to stand by themselves as to flow easily within multicultural, eclectic, yet sophisticated styles. Drawing inspiration from everything around her, including art, fashion, her life stories and experiences. Criado designs, and under her direction and training her pieces are produced in house by herself and a dedicated staff of artisans. Criado’s meticulous eye for detail and quality insures every piece that leaves her Bogotá studio has been carefully screened and lovingly hand-made.
Since its launch, her eponymous collections—which material exploration range now even marries 14k gold plating and precious/semi-precious gemstones such as opal and emeralds, have reach local acclaim and her designs are also available internationally.